top of page


After more than 20 years in traditional advertising and marketing, It was time to redefine success.


We're the team that won the awards, wrote the case studies, and cashed the checks. We are also the most elite team comprised of those who wanted to use our knowlege, experience, and talents, to GIVE more. 

We... are Y.

A consortium of creative communications experts who love the work we do most when it is for clients who align with our mission. To Give. Those who give to others and those who create change in thinking and actions. Those who dare to shake things up and make our world a better place. One campaign at a time. Targeted. Measured. Creative. Inspiring.


We Ask Wh(Y) not How. 

Y. We Did This.

Jenn Greacen

Founder & Chief Change Agent

Jenn is a proven 20 year branding and creative marketing professional known for strong brand leadership and her keen business acumen. She is a nationally recognized brand strategist and experienced in working with and consulting for National Brands including SAP, Walt Disney World, Ronald McDonald House Charities, Village Inn, Tampa Bay Rowdies (USL), Cadillac, Land Rover, US. Green Building Council and Visit Florida. 


She has led the charge with multiple destination marketing, economic development and municipal projects including most recently serving as Team Lead (Agency of Record) for the City of St. Petersburg’s first fully integrated National branding and advertising initiative.


Jenn entered marketing in 1995 as a communications coordinator for the State of Florida Department of Public Health in conjunction with Tobacco Free Florida. It was here, she established a base in community branding and foundational understanding for the importance of community immersive brand cultivation. During this time, Jenn served on the launch team for the State of Florida’s TRUTH advertising campaign, and became connected to service organizations including leadership roles with the American Cancer Society.


"Looking back at literally hundreds of campaigns I have worked on, the most rewarding and enjoyable were the ones we didn't just "sell" something but rather we educated and helped people understand and adapt to important ideas or change". 


Jenn supports her professional industry as the (Immediate Past) President for the American Advertising Federation of Tampa Bay. She is the former President of the Central Florida Entrepreneurs Organization and was a G20 Young Entrepreneurs Alliance (delegate) representing the United States at the Mexico City G20 2012. Jenn supports her local community with a service history on the Board of Directors for the St Pete College Foundation and Florida Main Street Business Initiatives. 


She is a national speaker and presenter on her ASK WHY NOT HOW philosophy for strategy, creative and business. Presentations have included the honors of MIT (Boston) Key Executive Program for Entrepreneurship, American Marketing Association, South West Alliance for Minority led Businesses, and Florida Attractions Association.


Jenn was named among top ten leading ladies in Tampa Bay (12’) TBBJ Business Woman of The Year Finalist (07’ and 12’), Alumni of the year by her alma Matter the University of Tampa in 2012, and was recently named to 2015 40 under 40 Up and Comer’s list by the Tampa Bay Business Journal.


For her work in advertising and dedication to creative, Jenn holds 5 National Telly Awards, 25 Gold Addy Awards, A 2012 Best of Show award and a 2016 “Most Innovative Use of Technology” award presented at the American Advertising Awards.

Let's Activate. 

It's about time.

2529 Central Avenue

St. Petersburg, Florida 33713

bottom of page