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 "What you do speaks so loudly I cannot hear".
Ralph Waldo Emmerson

Y. We Did This.

After more than 20 years as a traditional advertising and marketing agency, it was time to redefine success.

 

We're the "it" team that won the awards, and cashed the checks. We are also the most elite team comprised of those who wanted to use our knowlege, experience, and talents, to deliver more. But we wanted to do more than deliver...We wanted to Give. 

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We... are Y.

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A consortium of creative communications experts who love the work we do most when it is for clients who align with our mission. To Give.

 

Those who give to others and those who create change in thinking and actions.

Those who dare to shake things up and make our world a better place.

One campaign at a time. 

Targeted. Measured. Creative. Inspired and Inspiring.

 

We Ask Wh(Y) not How. 

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Jenn Greacen

Founder & Chief Change Agent

Jenn is a proven 30 year branding and creative marketing professional known for strong brand leadership and her keen business acumen. She is a nationally recognized brand strategist and Harvard Certified Facilitator. 

 

She is experienced in working with and consulting for National Brands including SAP, Walt Disney World, Ronald McDonald House Charities, College Hunks Hauling Junk, Tampa Bay Rowdies (USL), Cadillac, Land Rover, US. Green Building Council and Visit Florida. 

 

She has led the charge with multiple destination marketing, economic development and municipal projects including serving as Team Lead (Agency of Record) for the City of St. Petersburg’s first fully integrated National branding and advertising initiative.​

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She has also given in her community launching two non profits organizations, Rescue Pinellas and Art Gives

 

Jenn entered marketing in 1995 as a communications coordinator for the State of Florida Department of Public Health in conjunction with Tobacco Free Florida. It was here, she established a base in community branding and foundational understanding for the importance of community immersive brand cultivation. During this time, Jenn served on the launch team for the State of Florida’s TRUTH advertising campaign, and became connected to service organizations including leadership roles with the American Cancer Society.

 

"Looking back at literally hundreds of campaigns I have worked on, the most rewarding and enjoyable were the ones we didn't just "sell" something but rather we educated and helped people understand and adapt to important ideas or change". 

 

Jenn supports her professional industry as the (Past) President for the American Advertising Federation of Tampa Bay. She is the former President of the Central Florida Entrepreneurs Organization and was a G20 Young Entrepreneurs Alliance (delegate) representing the United States at the Mexico City G20 2012. Jenn supports her local community with a service history on the Board of Directors for the St Pete College Foundation, Florida Main Street Business Initiatives, is active with her Alma Matter and Alumni Association at the University of Tampa and managing her own two non-profits. 

 

She is a national speaker and presenter on her ASK WHY NOT HOW philosophy for strategy, creative and business. Presentations have included the honors of MIT (Boston) Key Executive Program for Entrepreneurship, American Marketing Association, South West Alliance for Minority led Businesses, and Florida Attractions Association.

 

Jenn was named among top ten leading ladies in Tampa Bay,  TBBJ Business Woman of The Year Finalist (07’ and 12’), Alumni of the year by her alma Matter the University of Tampa, Placed on the 40 under 40 "Up and Comer’s" list by the Tampa Bay Business Journal and was most recently recognized by the Pinellas County Board of Commissioners with a Hero award for her work following the 2024 Florida hurricanes with Rescue Pinellas.

 

For her work in advertising and dedication to creative, Jenn holds 5 National Telly Awards, 25 Gold Addy Awards, A 2012 Best of Show award and a 2016 “Most Innovative Use of Technology” award presented at the American Advertising Awards.

Let's Activate. 

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It's about time.
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2529 Central Avenue

St. Petersburg, Florida 33713

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Activate@askwhynothow.com

© 2020 Y Marketing & Activation LLC

St. Petersburg, Florida

Boston, Massachusetts

Washington D.C. 

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